Digital Project for Velle, FMCG(RU)
Mission:
Launch a high-impact digital campaign for the B2B HoReCa segment to attract new partners and spark a modern plant-based beverage culture across cafés, bars, and restaurants
Results:
We delivered bold creative concepts and activated the campaign through strategic influencer collaborations — resulting in:
growth in B2B client base
increase in partner revenue from cocktail product
projected contribution to total B2B revenue for the fiscal year