what we will talk about
AI is changing how customers discover, compare and choose brands.
Instead of browsing dozens of websites, users increasingly rely on AI-generated answers and recommendations — where only a small number of brands are shown and summarized.
This session explores how that shift affects modern marketing, brand visibility and customer decision-making.
We’ll discuss why traditional approaches across SEO, PR, content and digital marketing are no longer enough on their own, how AI systems interpret brands across fragmented signals, and what companies can do to adapt their visibility for emerging AI-driven environments.
Who this webinar is for
- Brand Leadersrethinking how visibility works beyond traditional search
- Executive Teamslooking for practical ways to adapt marketing systems to AI-driven discovery
- Growth & Digital Teamstrying to connect SEO, PR, content and brand into one consistent visibility ecosystem
What we will cover
- The Shift in Brand DiscoveryHow AI systems build answers, why fewer brands are increasingly shown in decision environments and what this means for future customer acquisition01
- The Business Opportunity Behind AI VisibilityHow AI visibility influences the brand funnel, why AI-driven traffic often converts differently, how early-moving brands gain advantage02
- The Hidden Organizational ProblemWhy strong brands still become invisible, how inconsistency affects AI interpretation, why external signals increasingly matter and how companies begin consolidating visibility efforts03
- Framework for AI Visibility ManagementHow to assess AI visibility across platforms, which metrics matter, what influences AI inclusion and positioning and how companies move to operational consistency04
- Live Example & DiscussionDuring the session, we will analyze real AI-generated answers and visibility patterns.05
| Webinar Host: Vladyslava Podopryhora Founder of MOO Agency Marketing strategist with 10+ years of experience building growth and brand visibility for international FMCG and consumer brands. Worked with brands including Nestlé, Thomy and Velle. Today, she focuses on how AI is reshaping brand discovery — and how companies need to rethink visibility across SEO, PR, content and digital ecosystems. |
24 JUNE / 17:00 –18:30
Register now to secure your spot and
join the discussion on redefining brand growth
in the AI era.
join the discussion on redefining brand growth
in the AI era.
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